Say, for example,

Say, for example,

Our URL structure is ” Best-Tips-Marketing”.

Our Post Title is – “Best tips on Marketing – %dynamic year% “,,

So posts will be displaying “Best Tips on marketing – 2021” on SERP right.

Now, On Jan 1st, 2022, Overnight, All our Posts Titles will become like “Best tips on Marketing – 2022 “.

Need your advice on the same.


  1. Hello, Thank you so much for getting in touch.

    Yes, it affects your SEO but usually for the better. Having the current year in the SERPs improves your CTR which eventually results in better rankings.

    Hope that helps and please do not hesitate to let us know if you need our assistance with anything else.

  2. How do you change overnight your ‘year’. By hand or automatically. And if you changing it automatically, how do you do that? Does this system works also for the publishing dates?

  3. Thanks for singlehandedly destroying the faith I had in articles with the current year in the title!

    Now I’ll expect them all to be last year’s post slapped with a rebrand.

    What an Icky practice, imnsho!

  4. Interesting topic here. It’s something I’d advise against though. Not because of SEO but because of quality content and respect for your audience. As a consumer, I often look for reviews or instructional videos that have a year against them, primarily because I want the most up to date version of that content. To trick consumers into thinking that your content is newer than it is would be poor consideration for your audience needs – in my view anyway.

  5. I’ve seen Google Ads on search pages like that. I’m not sure if that’s an option while placing the ad, or Google is plugging it in or what – but the content itself did not have the date on it and it was definitely not current information. What a waste of my time. 😡

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