I have one question, one website ranked in first position and for the same keyword another website r

I have one question, one website ranked in first position and for the same keyword another website ranked in rhe second position or in the 4th or 5th position. But seo wise second ranked website is perfect and done ON Page and off page seo, and first ranked website is perfect with on page seo only. My question is why less optimised website is ranking better than first ranked website? Can Anybody anawer this?

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