Hello everyone. I am using the Rank Math plugin on my real estate site. Most of my site pages have


Hello everyone. I am using the Rank Math plugin on my real estate site. Most of my site pages have an IDX integration to the MLS and display homes available for sale. I would like guidance on selecting the proper schema to use. I am a local Realtor providing a service, selling a product, providing neighborhood information. I also have reviews from happy clients. From the many available schema available it appears I can consider using: article, product, person, service, review. I would like to avoid confusing search algorithms or be penalized in any way. I’m looking for best practices. Advice is greatly appreciated!

2 comments

  1. Hello, Thank you so much for getting in touch.

    The first thing we recommend you do is choosing the Real Estate Agent business type in your Local SEO settings. Then, for your real estate listings, you can use the default Article Schema.

    You also mentioned that you have products on your website, for those we recommend the Product Schema where you can attach the Review Schema to show star ratings on SERPs.
    https://rankmath.com/kb/review-schema/

    For any other pages related to your business, the Service Schema seems the most appropriate option.

    Hope that helps and please do not hesitate to let us know if you need our assistance with anything else.

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