Great Local Seo. Thanks to Rank Math my client is doing extremely well in all aspects of Google res

Great Local Seo. Thanks to Rank Math my client is doing extremely well in all aspects of Google results for the locality that he sells to. However, they are also doing very well for nationwide searches.
Due to the nature of their business, they have no interest in supplying their products outside of their area. How can I limit search results, clicks and phone calls to just their locality, and not rank well throughout the UK.

Thanks

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