Featured snippets:

Featured snippets:
1. We have a featured snippet but were going to change the text on the page – is it too risky to do that now? Would we lose the snippet?
2. Is there any way to determine how we’ve achieved this… so we can replicate it for other terms?

2 comments

  1. Hello, Thank you so much for getting in touch.

    The snippets that Google picks up from your page can either be from your meta description or some other content on the page that it finds more relevant for the search term in question.

    We go over this in-depth in this article: https://rankmath.com/kb/different-meta-title-and-description/

    In that article, you can also see how you can make sure that the meta description and title are according to your liking. In case you want to control those settings in your taxonomies you need to enable the Rank Math SEO Metabox for those under WordPress Dashboard > Rank Math > Titles & Meta > [taxonomy_name]

    Hope that helps and please do not hesitate to let us know if you need our assistance with anything else.

  2. 1. If the text you’re changing on the page is included in the featured snippet, then it’s a huge risk if you want to retain that position on the SERPs. Out of the entire internet, Google determined those few sentences on your page best-satisfies user search intent. You’d want to be positive that what you’re changing it to is even better in Google’s eyes. But of course there’s no guarantee.

    2. By writing the best and most concise response possible to the query. But in the end, Google does what Google does 🙂

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